2. COLLECTING INFORMATION FROM USERS
When you create your Gradiance account, we collect personal information about you such as name and email address. When you are accessing certain content, services and products provided by us, we may also collect information about your address, credit cards and other financial instruments through which you pay for the content and services.
In general, Gradiance collects information about you when you interact with Gradiance content, services and products, and when you interact with our business partners and affiliates as you obtain content, services and products from them.
Gradiance may also gather and store information based on our server logs recording your interactions from your browser, like your IP address, cookies, the pages you are viewing and the links you are clicking. Gradiance servers may employ cookies and other such mechanisms on your computer while interacting with your browser sessions. Companies that advertise on our site may set and access their cookies on your browser based on their own privacy policies, independent of our direct interactions with you.
We do not knowingly, directly or passively, collect information from children under the age of 13. If we create offers and products that make it appropriate to collect information from children under the age of 13, we will notify you of the change in this policy.
3. INFORMATION USAGE BY GRADIANCE
Gradiance may use the information collected from you for the general purposes of providing the content, services and products to you, improving our content, services and products in general, customizing the content and advertising that you see, conducting research of various kinds and compiling anonymous reports for Gradiance and its clients. Gradiance may send you communications relating to the various content, services and products we offer, and in order to maintain your Gradiance account properly. We may also use your information and share it with our business partners, affiliated companies and other such agents and entities, in order to provide the content, services and products you request.
Gradiance may use information about you and your interactions with Gradiance content, services and products in order to customize or target advertisements to you. When you interact with such advertisements, Gradiance may provide general information to the advertisers, like the kinds of content you were viewing at the time of interacting with the advertisement. Gradiance does not in general share, rent or sell your information to anybody or any unaffiliated company. Gradiance employees will have limited access to your personal information in the context of providing content, services and products to you as part of doing their jobs.
In certain exceptional circumstances, Gradiance may be required to access, share and/or transfer your information in order to investigate, prevent or take corrective action against suspected or real illegal activities, fraud, threats, and other violations of the law. We may also divulge your information when responding to court orders for such information and/or to defend our rights against claims. Also, in the event of Gradiance being acquired by another company or is merged with another company, or in the case of bankruptcy, we will transfer your information to the resulting company or entity.
Please be aware that we provide links to third-party Web sites from our sites as a service to our users and we are not responsible for the content or information collection practices of those sites. Please also note that these Web sites' privacy policies will differ from ours. Therefore, we encourage your to review and understand their privacy practices before providing them with information.
Copyright 2016 by Gradiance Corporation, 1023 Cathcart Way, Stanford, California 94305, USA.
All Rights Reserved.
Last Revised: August 17, 2016